NAVIGATING DIGITAL DA’WAH: HANAN ATTAKI’S APPROACH AND NAHDATUL ULAMA’S AUTHORITY ON SOCIAL MEDIA

Authors

  • Inna A'thoina Universitas Islam Internasional Indonesia
  • Abdullah Mustafa Mohamad Al-Aboosi Universiti Sultan Zainal Abidin, Malaysia

DOI:

https://doi.org/10.31330/penamas.v37i2.822

Keywords:

Digital Da’wah, Hanan Attaki , NU, Religious Authority, Social Media

Abstract

Hanan Attaki, founder of the Shift (a youth hijrah movement), pledged allegiance (bai’at) to Nahdlatul Ulama (NU), one of Indonesia’s most prominent traditionalist Islamic organizations, sparking significant responses from his extensive social media following of ten million on Instagram and two million on YouTube, most of whom are young people. This paper aims to explore the new step of Hanan Attaki’s da’wah and the religious authority of NU’s Ulema through social media by examining shifts in Hanan Attaki’s da’wah approach pre- and post-affiliation and investigating how his affiliation enhances the influence of NU’s ulema mainly through his social media platforms, using Fajri Alatas’ theory of religious authority. This study uses a qualitative method by analyzing content on the YouTube and Instagram accounts of Hanan Attaki using netlytic assistant. This paper argues that joining Hanan Attaki at NU is one of his da’wah strategies to spread da’wah across society, including the grassroots. At the same time, Hanan Attaki contributes to spreading the authority of NU ulema and its ideology among millennials through social media.

References

Akmaliah, W. (2020). The Demise of Moderate Islam: New media, contestation, and reclaiming religious authorities. Indonesian Journal of Islam and Muslim Societies, 10(1), 1–24. doi: 10.18326/ijims.v10i1.1-24

Akmaliah, W. (2022). RECLAIMING MODERATE ISLAM IN NAHDLATUL ULAMA: Challenging the Dominant Religious Authority in Digital Platform. JOURNAL OF INDONESIAN ISLAM, 16(1), 223–248. doi: 10.15642/JIIS.2022.16.1.223-248

Alatas, I. F. (2021). What is religious authority? Cultivating Islamic communities in Indonesia. Princeton: Princeton University Press. Retrieved from https://press.princeton.edu/books/paperback/9780691204314/what-is-religious-authority

Ali, H., & Purwandi, L. (2017). Millenial Nusantara. Jakarta: PT Gramedia Pustaka Utama.

Andok, M. (2024). The Impact of Online Media on Religious Authority. Religions, 15(9), 1103. doi: 10.3390/rel15091103

Attaki, H. (2023a). Hanan_attaki [Instagram]. Retrieved 16 March 2024, from Hanan_attaki website: https://www.instagram.com/hanan_attaki/?hl=en

Attaki, H. (2023b, May 16). Kisah Hidup UHA “DARI GURU KE GURU”—YouTube. Retrieved 16 March 2024, from https://www.youtube.com/watch?v=iLHOqzMMljs

Aufadhuha, I. I. S. https://www. nu. or. id/nasional/menengok-nu-di-dunia-maya-vF4TR ___ D. N. O. S. A., aplikasi keislaman terlengkap! https://nu. or. id/superapp (Android/iOS). (2015, April 10). Menengok NU di Dunia Maya. Retrieved 29 October 2024, from NU Online website: https://www.nu.or.id/nasional/menengok-nu-di-dunia-maya-vF4TR

Bruinessen, M. van. (1996). Traditions for the future: The reconstruction of traditionalist discourse within NU. Retrieved from https://www.academia.edu/707646/Traditions_for_the_future_The_reconstruction_of_traditionalist_discourse_within_NU

Bush, R. (2009). Nahdlatul Ulama and the Struggle for Power within Islam and Politics in Indonesia. ISEAS Publishing. doi: 10.1355/9789812308795

Cecep Sumitra. (2023, October 10). Biografi KH Zainuddin MZ, Da’i Kondang Sejuta Ummat. MITRAJAKARTA.ID. Retrieved from https://jakarta.pikiran-rakyat.com/sosok/pr-3307222363/biografi-kh-zainuddin-mz-dai-kondang-sejuta-ummat?page=all

CNN Indonesia, F. (2023, December 29). Profil Marzuki Mustamar, Tokoh Kiai NU yang Baiat Ustaz Hanan Attaki. Retrieved 29 October 2024, from Nasional website: https://www.cnnindonesia.com/nasional/20231229124634-32-1043091/profil-marzuki-mustamar-tokoh-kiai-nu-yang-baiat-ustaz-hanan-attaki

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (Fifth edition). Los Angeles: SAGE.

Dewi, O. S. (n.d.). Okisetianadewi [Instagram]. Retrieved 16 March 2024, from Okisetianadewi website: https://www.instagram.com/okisetianadewi/?hl=en

Fealy, G. (2017). The Politics of Religious Intolerance in Indonesia: Mainstream-ism Trumps Extremism. In T. Lindsey & H. Pausacker (Eds.), Religion, law and intolerance in Indonesia (First issued in paperback). London New York: Routledge, Taylor & Francis Gruop.

Habiburrahman, A. (2023, May 13). Dakwahnya Sering Dibubarkan Banser, Ini Profil Hanan Attaki | NU Online Jatim. Retrieved 16 March 2024, from https://jatim.nu.or.id/tokoh/dakwahnya-sering-dibubarkan-banser-ini-profil-hanan-attaki-JxdyA

Haq, S. (2024). Piety and commercialization da’wah: The influence of Hanan Attaki’s Kajian on young urban muslims in Indonesia. Al-Misbah (Jurnal Islamic Studies), 12(1), 18–31. doi: 10.26555/almisbah.v12i1.9951

Hassan, M. (2024). Islam in the Digital Age: Transformative Impact of Digital Platforms on Islamic Religious Practices and Knowledge Dissemination in Bangladesh. ResearchGate. Presented at the 3rd National Research Project Contest, Bangladesh. Bangladesh: Bangladesh University of Professionals Research Society. Retrieved from https://www.researchgate.net/publication/380602702_Islam_in_the_Digital_Age_Transformative_Impact_of_Digital_Platforms_on_Islamic_Religious_Practices_and_Knowledge_Dissemination_in_Bangladesh

KH Marzuki Mustamar. (2024). Instagram Account. Retrieved 29 October 2024, from Ngaos_abah website: https://www.instagram.com/ngaos_abah/

Latifah, N., & Romario, R. (2019). Trendsetter Muballigh di Medsos: Analisis Framing Instagram Felix Siauw dan Hanan Attaki. Jurnal Studi Agama Dan Masyarakat, 15(1), 36–48. doi: 10.23971/jsam.v15i1.1150

Lim, F. K., & Sng, B. B. (2020). Social media, religion and shifting boundaries in globalizing China. Global Media and China, 5(3), 261–274. doi: 10.1177/2059436420923169

Lim, M. (2005). Archipelago Online: The Internet and Political Activism in Indonesia. University of Twente, Enschede, the Netherland.

Muthohirin, N. (2021). Da’wa in Social Media: The Views of Ustad Hanan Attaki and Felix Siauw to The Hijrah Phenomenon. Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies, 17(2), 249–270. doi: 10.18196/afkaruna.v17i2.12671

Netlytic. (2023). Netlytic—Social media text and social networks analyzer. Retrieved 16 March 2024, from https://netlytic.org/index.php

Nur Sabrina, G., & Hariyanti, P. (2018). KREATIVITAS KOMUNIKASI DAKWAH PARTISIPATIF KOMUNITAS SHIFT BANDUNG. Retrieved from https://dspace.uii.ac.id/handle/123456789/11452

Nurjaman, T., & Herlina, R. (2021). PERSONAL BRANDING USTAD HANAN ATTAKI DI MEDIA SOSIAL. Professional: Jurnal Komunikasi Dan Administrasi Publik, 8(1), 22–29. Retrieved from https://jurnal.unived.ac.id/index.php/prof/article/view/1545

Octaviani, A. (2022). From Cafe to the Mosque: The Construction of Dakwah Digital Communication of Shift Community. Dimas: Jurnal Pemikiran Agama Untuk Pemberdayaan, 21(2), 275–296. doi: 10.21580/dms.2021.212.9429

Parhan, M., A, P. R., & Alifa, S. (2020). Analisis Metode Baru Dakwah Hanan Attaki Di Era Konvergensi Media: KOMUNIDA : Media Komunikasi Dan Dakwah, 10(02), 175–196. doi: 10.35905/komunida.v10i02.1515

Purwaningtyas, M. P. F., & Alicya, D. A. (2020). The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth. Jurnal Media Dan Komunikasi Indonesia, 1(2), 171–182. doi: 10.22146/jmki.58459

Rohman, A. T. (2019). STRATEGI DAKWAH POPULER HANAN ATTAKI TENTANG CINTA DAN ISLAMISME. Al-Mishbah: Jurnal Ilmu Dakwah Dan Komunikasi, 14(2), 105. doi: 10.24239/al-mishbah.Vol14.Iss2.115

Salam, M. Y. (2018, September 21). Profil KH. Marzuqi Mustamar—NU JATIM ONLINE. Retrieved 29 October 2024, from https://pwnujatim.or.id/profil-kh-marzuqi-mustamar/

Schmidt, L. (2018). Cyberwarriors and Counterstars: Contesting Religious Radicalism and Violence on Indonesian Social Media. Asiascape: Digital Asia, 5(1–2), 32–67. doi: 10.1163/22142312-12340088

Senft, T. M. (2008). Camgirls: Celebrity and community in the age of social networks. New York: Lang.

Somad, A. (n.d.). Ustadzabdulsomad_official [Instagram]. Retrieved 16 March 2024, from Ustadz Abdul Somad Official website: https://www.instagram.com/ustadzabdulsomad_official/?hl=en

STEKOM, S. (2020, November 26). Profil Abdullah Gymnastiar. Ensiklopedia Dunia. Retrieved from https://p2k.stekom.ac.id/ensiklopedia/Abdullah_Gymnastiar

Turner, B. S. (2007). Religious Authority and the New Media. Theory, Culture & Society, 24(2), 117–134. doi: 10.1177/0263276407075001

Van Bruinessen, M. (1994). NU: Tradisi, relasi-relasi kuasa, pencarian wacana baru [NU: Tradition, power relations, and the search for a new discourse]. Yogyakarta, Indonesia: LKIS Publishers.

Downloads

Published

2024-12-31

How to Cite

NAVIGATING DIGITAL DA’WAH: HANAN ATTAKI’S APPROACH AND NAHDATUL ULAMA’S AUTHORITY ON SOCIAL MEDIA. (2024). Penamas, 37(2), 158-171. https://doi.org/10.31330/penamas.v37i2.822